Wholesale Program
Carry the Cloud Couch Your Customers Already Want
Join our wholesale program for modern, compressed-box sofas designed for strong retail margins, easier logistics, and faster sell-through.
- 50% off retail pricing
- 4-unit opening order minimum
- 2-unit reorder minimum
- Optional direct-to-customer fulfillment
Why Stores Carry It
Strong Margins
Built for keystone-style retail pricing so stores can generate meaningful profit on every sale.
Compressed-Box Shipping
Unlike oversized traditional sofas, our pieces ship compactly, making delivery, storage, and logistics dramatically easier.
Trend-Driven Demand
Cloud-style modular seating continues to perform because customers want comfort, flexibility, and a modern look.
Low-Friction Reorders
Retailers can start small, test demand, and restock without committing to large warehouse-heavy inventory orders.
Wholesale Program Highlights
Wholesale Pricing
Approved retailers receive 50% off retail pricing across eligible styles.
Opening Order Minimum
A 4-unit minimum opening order keeps entry accessible while allowing stores to build a meaningful first assortment.
Reorder Minimum
Reorders start at just 2 units, making it easy to replenish bestsellers without overcommitting.
MAP-Friendly Structure
Our pricing structure is designed to support healthy retail margins while protecting brand value.
Optional Fulfillment Model
Depending on the program structure, retailers may stock inventory directly or work with a fulfillment-supported model.
Showroom-Friendly Product
The Cloud Couch format is easy to merchandise, easy to explain, and highly compelling on the sales floor.
Built for Easier Logistics
Our sofa program is designed to solve one of the biggest friction points in furniture retail: bulk and storage. Because the product ships compressed in boxes, retailers get a more flexible inventory model with less operational stress.
Stock in Store
Retailers can bring in a small opening assortment, merchandise key pieces, and restock as demand grows.
Fulfillment-Supported Model
For approved partners, the program can also support a lower-risk selling model with streamlined fulfillment options.
Wholesale Access
First time? Enter your email to set your password. Already have an account? Sign in below.
First time login
If your email has been added by Regency Shop, enter it below. You will then choose your password and be taken to the wholesale dashboard.
Existing wholesaler login
Sign in with your email and password to view the line sheet, pricing, and place orders.
Inside the Wholesale Dashboard
Shop the Line Sheet
Browse all approved wholesale styles in one clean view.
Wholesale + MSRP Side by Side
See dealer pricing alongside retail pricing for faster purchasing decisions.
Quantity by Size / Variant
Input quantities directly across available variants without jumping product to product.
Cart Minimum Tracker
A sticky order summary helps buyers stay on top of minimums before checkout.
The dashboard should be optimized for speed and wholesale ordering efficiency, not a retail browsing experience.
Frequently Asked Questions
Our wholesale program is designed for furniture stores, home retailers, interior design studios, and approved resellers looking to offer modern seating with strong margins.
Apply to Become an Authorized Retailer
Offer your customers a modern cloud-style sofa with premium positioning, healthier margins, and a simpler inventory model.